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Two bags of Veggie Straws

Did you know that 70% of people
get their news from just reading headlines?

It’s “true,” technically.

Just like how Veggie Straws are “technically” healthier than potato chips.

The packaging backs it, the court of law proves it, and most importantly,
The Straw: America’s #1 Strawed Vegetable Parody Digest, informs it!
The Straw Issue #1
The Straw Issue 1 Placement on Subway Platform
The Straw Issue #5 Placement - Bus Shelter

Scan the QR code
and find The Complete Straw Chronicles, an archive where every edition of The Straw is availible.

The Straw Issue 2
The Straw Issue 3
The Straw Issue 4
The Straw Issue 5

No longer stare aimlessly into
the sad snack-less abyss 

Crying face meme
Veggie Newspaper Vending Machine (Website Used).webp
Crying mask meme

Synergize your on-the-go

snacking and snacking news with the

Newspaper Vending Machine!

Veggie Straws Grocery Store Banner Placement

In the grocery store and surprises inside the packaging,
always reminding consumers of the benefits from Veggie Straws.

Veggie Straws Sticker that says "technically Health Food"
Veggie Straws Sticker Placement in grocery store chip aisle

Using the most reliable source of information, social media,
we polled our "fans" and "trolled" our competitors.

Veggie "Straw" Poll - Would You Rather Be??? "Unhealthy? "Technichally" Healthier? Or, Eating Veggie Straws?"
Veggie Straws Instagram "Straw Poll" Grocery Store Placement

Like any “health” craze worth its salt, we got ourselves a “celebrity” spokesperson.

Finally, we hosted an unbiased taste test to prove that our words were the truth!

Previous Campaign (Betterhelp)

Partner: Tim Pryshlak

Next Campaign (Tech Deck)

Brian Writes Copy © 2023 by Brian Gould.

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